The topic of Environmental, Social, and Governance (ESG) is gaining momentum worldwide. This article underscores the critical role of ESG principles in modern business, highlighting their benefits for resilience, innovation, and stakeholder alignment. It explores challenges in ESG implementation, such as data and resource constraints, and proposes solutions like data analysis and capacity building. Conclusively, it advocates for ESG integration as essential for sustainable growth and industry leadership, especially for businesses in Europe and China seeking sustainable strategies.