German Companies Deepen Investment in China Amid Strategic Growth in 2024 and 2025
German companies are intensifying their investments in China, signaling strong confidence in the market’s long-term potential. Key sectors like automotive, chemicals, and fashion are leading this growth. Mercedes-Benz and Volkswagen are advancing electric vehicle (EV) innovations tailored for China, while BASF commits €10 billion to a new chemical production facility. Hugo Boss is expanding its retail footprint to capture China’s demand for premium products. With €7.3 billion in Foreign Direct Investment in the first half of 2024, Germany’s “In China, for China” strategy emphasizes localization and sustainability. Despite geopolitical challenges, German firms remain focused on fostering strategic growth and partnerships.